[a] logo animation by Ben J Oliphant.

Background—

In this age brand identities must include movement, vibrancy and action. We live and breath “practice what you preach”. And Ben is highly skilled at animating logos.

So it was that he smashed this one. Read on for a little insight from Ben. But first, watch this…

Embed Block
Add an embed URL or code. Learn more
To start, I took the existing logo and broke it down to its constituent parts, which gave me the basic blocks I used to experiment with motion.Fundamentally, [a] does its best work by taking disparate design talent and co-ordinating an effective and capable team - with results to match.

This motion work, and the brand at large, reflects this - the modular logo and animation system reflect the ever-moving spotlight [a] places on its contributing freelancers.
— Ben J Oliphant

Result—

Ben went off brief and overdelivered. The work was on time, within budget and I’m absolutely thrilled with it.