[a] I and we

Every company of one must think about this brand language.

Do I, Stewart Ainslie, communicate this business as myself, or in the words of a collective?

You’ve been here long enough to know that [a] is all me. But it’s never just me; it’s always we. Every proposal and most meetings involve teams, and those teams are often assembled by [a] design agency. When [a] writes, we write about we. When I write, I write as me. That doesn’t sound great for brand tone or consistent house styles.

[a] decision

This business is a collective effort with one person at the core.

We write we!

Ultimately, you can own I or we. It’s probably best to try and stick to one writing style, though. Since 2015, [a] has been a wee business, and we don’t see a problem with being small and thinking big.

Now that’s decided, we’re off for a quiet walk on our own. Writing this has been a hell of a job.

[Edited by Stew in June 2024]