Art direction

[We steer creative direction and art direction—supplementing your team.]

What is Art direction?

Art direction is about deciding what something should look, feel and sound like — and making sure all those decisions add up to something coherent.

It’s the bit between the idea and the finished thing. The thinking behind the visual choices. The decisions about imagery, typography, colour, layout, tone and all the details that make a piece of work feel like it belongs together.

Good art direction gives a project a point of view. It makes the work distinctive without making it complicated, and gives everyone involved a clear idea of what they’re trying to achieve.

It’s not about making everything look the same. It’s about knowing what to keep, what to lose and where to push things a little further.

Ask us about that—

Alphabetically ordered list of keywords*:

animation/ annual report/ audit/ brand development/ campaign/ catalogue/ design brief/ exhibition/ graphic style/ identity guide/ identity system/ interpretation/ look-book/ logo/ marketing strategy/ photo shoot/ pitch deck/ presentation/ signage/ social graphic/ stationery set/ video/ verbal brand/ visual brand/ web guide/ website

*sorry, ‘competencies’. It can be difficult to write for humans, search bots, so-called AI and algorithms…