Each year Scottish Mountain Rescue publish their annual review in print and online. I created a professional refresh of the review format which emphasised graphic restraint.
The results
Increased support
Following publication of the SMR Review 2016 Tiso offered to support print costs for the 2017 publication.
Parliamentary Recognition
We created a newspaper version of the review specifically for members of both UK and Scottish parliaments. This allows elected representatives to consume information at a glance and the tabloid format hoped to encourage more engagement with SMR. The document accompanied a parliamentary reception at Holyrood.
Customisation
Each member team has a rich heritage and strong identity of its own. To maintain overall brand consistency while allowing them to speak to their local audience, the 2017 SMR Review also allowed for personalised versions, for any team requiring it.
Find out more about my work with Scottish Mountain Rescue—
More about SMR—
scottishmountainrescue.org/