Scottish Mountain Rescue
Scottish Mountain Rescue (SMR) is a representative and coordinating body for member Mountain Rescue Teams (MRTs) in Scotland. Their membership includes more than 850 volunteers between 24 member MRTs. In addition SMR also serves three Police Scotland MRTs and one RAF MRT.
I worked with SMR for three years assisting with building their brand, streamlining their visual identity and rethinking production outputs. This involved modernising their logo, creating a brand identity guideline and producing print and digital brand assets.
Projects—
SMR Brand refresh
Project: Brand identity
Client: Scottish Mountain Rescue
Adventurous icons
Project: Illustration
Client: Scottish Mountain Rescue
Annual Reviews
Graphic design
Scottish Mountain Rescue
Messaging
Campaign materials
Scottish Mountain Rescue
The charity required graphic design services and consultancy to deliver professional documentation, produce merchandise, create events materials, update base signage and refine their brand guidelines.
A routemap to branding
Taking a bearing
My involvement began with the SMR 2016 Review, branded merchandise and the design of exhibition materials. I was exceptionally proud of my work on the annual review but recognised that there was much to be done to develop the charity’s brand identity and communications.
To really get under the skin of the organisation we discussed SMRs challenges with members of their executive and ran a brand workshop for their members at an SMR general meeting in Stirling. In 2017 the organisation were in the process of updating their base signage, had held a joint parliamentary reception at Holyrood and were in the process of hiring a development officer.
The results
Fast forward to 2020 and SMR have a full toolkit of brand assets and guidance to build on their brand identity.
“Our brand materials have improved massively as a result of Don’t Walk’s involvement. They have been easy to work with, keen to understand our organisation, the community of independent teams and the challenges we face with branding.
I wouldn’t hesitate to recommend Don’t Walk. I am very impressed with their commitment, flexibility, willingness to overdeliver and straight forward communication.”
Services—
Brand development, identity design, illustration, graphic design, print design, digital design, signage, exhibition materials, procurement, campaign creation, strategy.