Graphically the Scottish mountain Rescue (SMR) logo predated the organisation's name (which changed from the Mountain Rescue Committee of Scotland in 2014).

Conducting a brand audit flagged up technical issues with the SMR logo and highlighted the need for an expanded toolkit for SMRs graphic identity. I began developing the brand identity during the creation of the 2016 Annual Review.

Variations on SMR’s logo appear on their volunteers clothing, teams vehicle livery, supporters kit, fundraising materials and merchandise across Scotland. Instead of reinventing the wheel at great expense the logo was redrawn to improve legibility and assist with production. This gives more control on type sizes, reproduces better in print and assists with manufacturing and fabrication requirements.

I created a set of brand guides detailing the various logos and badges used by the national organisation along with notes on their colour values and typefaces. SMR also own registered trade marks on various marketing messages. For the first time this information was all recored in one resource.

David Crozier, a Bristol based architect, was commissioned to transform the SMR logo in to manufacturing spec signage.